Tuesday, March 26, 2019

Strategic Planning Workshop

Date: Tuesday, March 26, 2019
Time: 8:30am to 4:00pm
Location: Finnup Center, 312 E. Finnup Dr, Finnup Park

If you'd like to register and pay at the door:  Please email Jessica Chalkley your information and she'll be sure to add you to the list. 

If you'd like to register and pay on-line, please complete the following.   Thank you!



  • Discuss the value of Strategic Planning
  • Walk through the Strategic Planning Life Cycle  Discuss the value of Strategic Planning
  • Facilitate activities to write clear Mission and Vision Statements
  • Facilitate activities to identify Primary Objectives
  • Facilitate activities to develop SMART Goals
  • Facilitate activities to develop Action Plans
  • Discuss the fundamentals of Strategic Budgeting
  • Discuss execution of the Strategic Plan
  • Discuss evaluation of the Strategic Plan


This session will introduce the components of the strategic planning process so that participants will be prepared to develop and implement their own strategic plans.  Participants will develop the state council’s mission statement, vision statement, and primary objectives.  During the session they will work on getting SMART goals and in turn create Action Plans.  Strategic budgeting will be reviewed as well as how to Execute and Evaluate the plan. 


Scott D. Ferrin, SHRM-SCP, CAE, PMP

SHRM Field Service Director

Society for Human Resource Management

In his role, Scott serves 23,993 HR professionals who are members of SHRM and 48 affiliate chapters. They support 8.4 million employees across 8 states. Last year, he presented to 7,169 HR professionals. His primary responsibilities include managing state council relationships, serving as a liaison with state councils, chapters and volunteer leaders, and promoting SHRM membership. Scott resides in Mesa Arizona and supports SHRM members in Arizona, Colorado, Hawaii, Kansas, Nevada, New Mexico, Oklahoma, and Utah.

He has served in a variety of volunteer organizations prior to joining SHRM as a member of the staff. When hired at SHRM, he was the Legislative Director for the East Valley Human Resources Association (EVHRA), a SHRM Affiliate Chapter in Arizona. Scott is certified as a SHRM-Senior Certified Professional (SHRM-SCP), a Certified Association Executive (CAE), and a Project Management Professional (PMP).

Scott has over 20 years of work experience in HR. Prior to joining the SHRM staff, he held titles as a Senior Workforce Planner, Workforce Planning Manager, Talent Manager, Recruiter, HR Generalist, and HR Manager for companies ranging in size from Fortune 500 down to start-up companies with 20 employees.  He has worked in the mining, financial services, insurance, and education industries.

Scott has a Bachelor of Business Administration with an emphasis in Finance from Weber State University, and an MBA from the University of Phoenix. Scott D. Ferrin has been a Regional Field Services Director for SHRM since 2010. 


Registration Closed As Of: March 26, 2019 at 8:30 am